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Karp & Manzi Law

Roles
  • Website
  • AEO/ SEO
  • Technical IP Consulting
Details
May 30, 2025
Law Firm
Niya C Sisk

Created new online presence with correct discoverability post-firm split for Karp & Manzi Law

The original firm’s website had accrued over a decade of SEO authority but was redirected to the previous partner’s new site—risking confusion for clients and legal professionals searching for Karp & Manzi’s attorneys. Some of these attorneys have practiced for decades, earning significant awards and recognition, making it vital that judges, clients, and peers land on the correct profiles.


Our engagement went far beyond design: it was essential to preserve, recover, and rebuild search equity while establishing a distinct brand. We delivered a custom-designed Squarespace site with strategic copywriting and user-focused content architecture, tailored to reflect the firm’s reputation for trusted, experienced family law representation.


On the backend, we led an intensive SEO and online reputation management effort. This included advanced technical solutions to redirect legacy search queries, cleanup of residual references from the old site, and a strategy to regain lost visibility. Within the first three months of this ongoing engagement, we achieved a 68% increase in domain authority—restoring search performance and stabilizing the firm’s online reputation.

Activate Vision continues to manage content updates, page authority optimization, and technical consulting, ensuring long-term discoverability and a future-ready platform for Karp & Manzi Family Law.

Karp & Manzi Website >